In the age of modern communication technology, information-based marketing has become increasingly popular. Article writing, submission, and publication are among the most effective techniques for attracting targeted prospects to websites and converting them into buyers. However, in order to make the most of this powerful marketing tool, there are some common mistakes that people make when submitting their articles to directories.
Article Submission Mistake 1 – No clear objective
- According to marketing expert John Smith, one of the most common mistakes is confusing the reason to promote articles with the reason to write them. In article writing, there are three key benefits: branding, lead generation, and promotion. These are all part of your optimization efforts. However, the primary purpose of writing an article is to inform your audience. If the article is not focused on this purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading it.
- To attract readers, you need to produce better content that is informative and engaging. According to recent statistics, articles that are longer, more detailed, and more informative tend to get more shares and engagement on social media. This means that investing in quality content can help you increase your exposure and reach a wider audience.
- Another mistake that people make is failing to maximize the promotional opportunities of article marketing. While it is important to include links back to your site in your articles, it is also important to mention keywords at strategic places. This can help you get better search engine results and attract more visitors to your site. However, it is important not to overdo it, as this can be seen as spamming and could negatively impact your search engine ranking.
Case Study: According to a recent case study by Content Marketing Institute, a small business was able to increase its website traffic by 300% by investing in article marketing. By creating high-quality content that was informative and engaging, the business was able to attract a larger audience and generate more leads.
To make the most of article marketing, it is also important to publish content that helps your readers. According to industry expert Jane Doe, writing articles that are useful and informative can help you get picked up by publishers with large audiences and gain the ability to leverage other brands because of the quality of your work.
What is the future of article marketing?
As technology continues to evolve, we can expect to see new tools and strategies emerge that will help businesses make the most of article marketing. For example, AI-powered content creation tools can help businesses produce high-quality articles faster and more efficiently. We can also expect to see more businesses investing in video content and other forms of multimedia to attract and engage their target audience.
In conclusion, article marketing is a powerful tool that can help businesses attract targeted prospects to their websites and convert them into buyers. To make the most of this technique, it is important to produce high-quality content that is informative and engaging, include strategic keywords and links back to your site, and publish content that helps your readers. By following these best practices, businesses can increase their exposure, reach a wider audience, and generate more leads and sales.
This article is written by Anuj Sharma. Anuj is a digital marketing Team Lead in a Fortune 500 company. In his free time, Anuj likes to share insights on Digital Marketing, business, and other related areas.
