Best Free Instagram Analytics Tools you can use in 2022

NewswireOnline:- It’s clear that Instagram’s growth is aided by a strong intuition, experience, enthusiasm, and a lot of hard work. But, these things won’t take you far. Proper analytics is essential if you want to increase your Instagram presence. You can also use free Instagram analytics tools if you have a limited budget.

Instagram analytics are now available on both the platform and many off-platform services. Let’s get into them.

What are Instagram analytics tools for?

Instagram profiles contain many metrics. These metrics will tell you how successful your marketing strategy is. These metrics can be tracked using analytics tools. Analytics tools can help you make a variety of decisions.

  • What should I post
  • When should be posted?
  • How to advertise with
  • What brands should you promote?
  • Buy ads at the lowest prices

Both experienced Instagrammers, as well as newbies, can benefit from analytics tools. While you can do without them, analytics tools are a time-saver and a huge time saver.

TOP 20 Instagram analytic tools

1. HashtagsForLikes

This Instagram analytics tool allows you to track and analyze Instagram data from any account. Get Instagram insights on their most-used hashtags, and how they grew their account day by day.

These Instagram insights will allow you to analyze the growth of your competitors’ followers and determine which hashtags were most successful in driving engagement. This data can be used to improve your account.

HashtagsForLikes is a great tool to track and measure your Instagram account’s growth. These Instagram insights can be used to increase your following.

2. Reportei

This Instagram analytics tool integrates multiple digital marketing channels with Instagram reports quickly and easily. You can create Instagram Stories, Instagram Ads, and Instagram Business reports from one screen.

It was created to assist freelancers and digital marketing agencies as well as marketing teams. It also contains a unique Marketing Timeline that allows you to create social media reports and digital marketing.


  • Instagram Stories, Instagram Ads, and Instagram Business reports are all on one screen.
  • Integration between various channels such as Facebook, LinkedIn, and Google Ads. Mailchimp, YouTube, and many more.
  • In 3 seconds, create reports
  • Reports that can be customized.
  • Create PDF and link reports.
  • Only provides reports. It doesn’t have any post-scheduling features.
  • Basic (up to five clients): $29/month
  • Intermediate (up to 10 clients), $49/month
  • Advanced (up to 20 clients only): $89/month
  • Custom for more than 20 clients: Starting at $129/month
  • Annual plans with discounts

You can use it for beginners, Intermediate, or Expert.

3. Combin

Combin is more than an Instagram analytics tool. It is multi-functional and can be used to help you manage and grow your Instagram account.

It allows you to analyze your audience and track the growth of your accounts. You will get Instagram insights to help you grow your Instagram following.


  • Offers detailed audience analytics
  • Manages up to 15 Instagram accounts
  • Provides information on account activity, audience growth, and engagement rates.
  • It’s free to try
  • It’s easy to use
  • This is for everyone with an Instagram account

You can also use the auto-publishing and content scheduling tools for Instagram.

4. Heepsy

Heepsy, unlike other tools in this list, is extremely focused and only focuses on Instagram influencer analytics. This Instagram analytics tool will provide in-depth reports on influencer analytics to help you identify the most influential people to grow your Instagram account.

Are you unsure if this is the right thing for you?

This tool is essential if you have an ongoing influencer marketing strategy that involves working with influencers regularly.

If you are looking for Instagram analytics to help organically grow your Instagram account, you might consider other options.


  • Analytics of Influencer Audience
  • Analyze of authenticity and past collaborations
  • Relevant and extensive influencer research
  • Influencer cost estimations

5. Instagram Insights

This Instagram analytics tool allows you to track your metrics and not have to leave the platform. For Professional accounts, the feature is free.

Analytics reachable

These are the metrics that Instagram monitors:

    1. General statistics about profiles:
      • impressions;
      • reach;
      • views;
      • Clicks on the link in the bio
    2. You shared this content:
      • impressions;
      • reach;
      • engagement;
      • likes;
      • comments;
      • saves.
    3. Statistics on the audience:
      • gender;
      • age;
      • engagement

Instagram Insights offers very basic information. It is often insufficient to allow for detailed reporting. It doesn’t allow you to see the growth dynamics of your profile. It is often a good idea to use third-party analytics tools.

6. Iconosquare

Iconosquare, a very useful tool, offers scheduling and management features. It is suitable for small and large companies, as well as agencies. It also provides powerful Instagram analytics.

Analytics reachable

      1. Analysis of Instagram profiles:
        • follower growth;
        • engagement rate per post;
        • reach;
        • impressions;
        • regular vs promotions comparison;
        • Content categorization
      2. Stories analytics
        • reach;
        • impressions;
        • Rate of completion
        • Posting at the best times
      3. Engagement insights.

Iconosquare gives you a free two-week trial to test all features and determine if they work for you. You can also use Instagram Audit, which is free.

7. trendHERO

trendHERO is an entirely dedicated service to Instagram analytics. This shows that Instagram metrics go beyond a handful of numbers. TrendHERO allows you to analyze your profile statistics so thoroughly that no important changes are missed.

TrendHERO is a paid service, but you can still use it free for 14 days. You can also analyze any Instagram account with more than 10k followers for free. You can get a good idea of the service and make an informed decision once your trial ends.

Analytics reachable

An Instagram profile analysis is completely free and includes the following:

    1. Account quality score.
    2. Engagement rate
    3. Audience analytics
      • reachability, authenticity, average likes;
      • Location (country/city);
      • gender;
      • type;
      • interests.
    4. Follower growth.
    5. Post frequency and distribution
    6. Analytics of comments.
    7. These are the top ten.

If you only need to know ER, there is another option. TrendHERO has created a free online tool to quickly check your ER — Engagement Ratio Calculator. TrendHERO offers a free subscription that includes ER + Followers Growth + Influencers Discovery + List Management or their calculator for ER+ Followers growth.

8. HypeAuditor

HypeAuditor, a powerful platform for influencer marketing, offers almost every solution a brand might need. You can access a large database of Instagram profiles and marketing campaign management tools. There is also detailed analytics. Although there is no free trial, the service offers a free plan with no time limits. However, the number of features available is limited.

Analytics reachable

  • audience quality;
  • type;
  • demographics;
  • fraud detection;
  • engagement analysis.

9. Phlanx

  • Phlanx is a social marketing platform for businesses. It provides a creator database, campaign management tools, and many useful analytics tools. The Instagram engagement calculator is one such tool. It is completely free and allows you to check any IG profile and see their engagement rate as well as average interactions per post. Phlanx also offers a 30-day trial plan for free, which seems generous.

Analytics reachable

      1. Influencer auditor (a detailed Instagram profile report).
      2. Instagram engagement calculator:
        • Follower count
        • ER;
        • average interactions per post.
      3. Tracking competitor:
        • engagement rate comparison.

10. Falcon

  • Falcon provides more than analytics. This platform offers many solutions for marketers, including social media management and content planning. The service is not free, but you can sign-up for a free two-week trial to see all the amazing features.

    Analytics reachable

    Falcon provides a lot of data when it comes to metric analysis. There are hundreds of profile stats and dozens of post metrics.

    1. Instagram profile analytics
      • impressions;
      • reach;
      • engagement;
      • audience demographics;
      • Video views
    2. Post- and channel-level metrics.
    3. Tracking team performance.

    11. Sprout Social

Sprout Social provides a wide range of social media marketing services for businesses of all sizes as well as agencies. All things social media listening, content management, and engagement are at your disposal. This service works with all major social media platforms, including Instagram. Sprout social offers scheduling, hashtag tracking, and reporting tools are available for those who wish to increase their presence on the platform.

Analytics reachable

The service allows you to obtain reports about the most important metrics for individual Instagram profiles or entire teams.

  • Statistics about stories
  • Post statistics
  • follower growth;
  • #tracking
  • Tracking competitor;
  • engagement tracking;
  • Top posts

Sprout Social is a paid service, but unlike other similar services, it offers a generous 30-day trial.

12. Keyhole

Keyhole provides a complete solution for businesses looking to be successful in social media marketing and influencer marketing. This service provides in-depth analysis tools for hashtag, competitor, or influencer analysis. You can try the service for 7 days free.

Analytics reachable

  1. Analytics of Influencers:
  • influencer discovery;
  • Comparison and profile vetting
  • Tracking ROI
  • Profil insights.

2. Analysis of competitor profiles and profiles:

  • Take into account the metric measurement
  • Optimization recommendations
  • Comparative analysis
  • audience demographics.

3. Hashtag analytics:

  • hashtag reports;
  • tracking.

13. Squarelovin

Squarelovin, another analytics tool that is exclusively dedicated to Instagram, is also available. It is also free to use, unlike many other analytics tools. A basic subscription plan is available that does not require payment but provides a limited amount of features for free. A Premium analytics trial plan is also available and it’s free for 14 days.

Analytics reachable

  1. Profil insights:
      • full audience demographics.

2. Engagement insights

        • Follower activity
        • engagement rate;
        • #tracking
        • impressions;
        • reach.

3. Analytics for stories.

4. When is the best time to post analytics?

14. Pixlee

Pixlee offers solutions for e-commerce and social media marketing. Pixlee allows you to manage your content strategies, and find the right influencers for your brand. This is where Instagram analytics play a crucial role. Pixlee allows you to analyze the performance of your Instagram account for free.

Analytics reachable

Pixlee allows you to track key Instagram metrics for a specified period of time and daily.

  1. Follower count.
  2. Numerous publications.
  3. Engagements and engagement rates
  4. Impressions.
  5. The number of clicks on the bio link.
  6. Reach.

15. SocialBook

SocialBook is a powerful tool to analyze your social media presence. This includes Instagram. SocialBook also offers a solid influencer database that can be used by marketers and businesses to spread the word about products and brands. SocialBook is not free, and you cannot get a trial. However, you can view some analytics with a basic plan.

Analytics reachable

  1. Analyze Influencer Profiles
      • Engagements (total and per post);
      • Top posts (all-time most popular posts, best-performing post in the last three months, and top sponsored posts);
      • Brand mentions
      • audience demographics;
      • Top tags
      • follower growth.
    1. Research on Influencers
    2. Performance reporting
    3. Tracking competitors.

16. Union Metrics

Union Metrics, a platform that enables social media analytics across multiple channels, is available. This service is compatible with Facebook, Twitter and Instagram. It provides detailed analytics data about your social media presence. It offers free analytics tools for marketers.

Analytics reachable

  1. Profil analysis.
  • audience demographics & analysis;
  • Total number of posts
  • Best times to post
  • Top posts

2. Tracking Hashtag

3. Analyze marketing campaign performance.

4. Analyze competitors

17. Crowdfire

Crowdfire, a social media marketing tool, helps creators and brands increase their social media reach. It works with many social media platforms, including Instagram, Facebook, and Twitter. It is free to use. Crowdfire offers a free subscription plan that gives you limited access to analytics features. You can view statistics only for the previous day, however.

Analytics reachable

  1. Social analytics
  • audience demographics;
  • engagement;
  • Instagram Profile insights

2. Advanced analytics

  • Detailed insights per post
  • Report customization

3. Analytics after.

4. Analyze competitors

Last Thoughts

There are many Instagram analytics tools available in 2022. The ones listed here will help you get your content strategy and marketing campaigns to the next level.

Monitoring and evaluating data can help you develop the right strategy, no matter what your goals are.

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